#CreatePreneurAfrica came into contact with Lalah Raindimby , a second generation musical gem , a native of Madagascar, she hails from the southeastern portion of the Island country in an area called Fianarantsoa.
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She is from the ethnic Betsileo group in that country.
Betsileo are widely known for their special artistic creativity with own traditional dialect called Horija Betsileo.
Lalah is the second generation musician and vocalist being the daughter of region’s Famous legendary artist Known as Raindimby.
Raindimby is credited with making this unique form of music widely known throughout the country and beyond the borders of Madagascar.
LALAH,tell us what drives you? What is your true passion in life?
My true passion is my music. For me, music is a means of expression of life as a human being. Performing the folk and cultural music of my homeland allows me to keep my heritage close to me and to build upon the legacy of my dad and other noted performers of his generation. The music gives me motivation and strength in life.
How did you find your passion and how old were you?
At a very young age, I think I was six years old when I observed my dad and other family members rehearsing for a performance in the house. I began to sing. By the time I was a teenager my dad invited me on stage to perform with him. I joined him on many occasions and found that performing was enjoyable and the audience response was encouraging. From that time until the present music has been a critical part of my life. My first love and my passion.
What about your passion appeals to you the most?
I find that when I am engaged with the music I become spiritually transformed and purely focused on my music and forget about the troubles of the world.
What drove you to make money from your passions?
As a teenager performing with my father and realizing that my father was singing as professional and making money from his performance that he shared with me and I realize in addition being spiritually gratifying I could make money as a professional singer.
When was the first time you were paid for your passion?
As a teenager performing with my dad.
What kept you going when you thought about giving up?
The memory of my late father and reflecting on the sacrifice that he made to expose the musical tradition Horija Betsileo of our people to the entire country and beyond.
What motivates you every day to be even more successful?
I have in effect become an Ambassador to keep that musical and cultural tradition alive and pass it on to the next generation.
What do you have to say to all of the people who doubted you?
I must continue to strive in those ideas which are dear to me and I cannot allow them to stop me from perusing my goals and dreams.
What advice do you give to aspiring creative is who look up to you?
Well, you are going to face lots of challenges but don’t give up on your dreams and your passion, just believe in yourself and work hard to achieve the goals you have set for yourself.
Get ready for Right Brain Marketing- CreateprenuerAfrica# ,starting up in the southern region of Africa!
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