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Kojo Baffoe....Where do we begin? 
Simply speaking, a'Jack of All Trades'.... REDEFINING SUCCESS! 

Former magazine editor and speaker, Kojo brings forth a versatile flow of curiosity, empathy and understanding in his daily free flowing engagements as an ENTREPENEUR, WRITER, FACIILTATOR and CONTENT ARCHITECT.

Raised in the mountainous, landlocked Lesotho in Southern Africa, the former speaker and magazine editor of Ghanaian descent, Kojo Baffoe, has directly engaged in various sectors from Retail, Management Consulting, Publishing, Events to IT and Media.

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Aligning and adding value to the development of Africa by creating opportunities through dialogue and interaction

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About Us

Kojo Baffoe , Chief Content Ocer, Basiq Blaque  (events and project management company established in early 2006) 

He has actively contributed to many digital platforms:

  • Wanted magazine
  • GQ Style
  • Mamas & Papas
  • Forbes Africa
  • TravelStart
  • Mama Magic Milestones
  • Sawubona magazine

He has also actively contributed to creative teams on various broadcast productions :

  • Afro Cafe (a music show)
  • Emcee Africa (a pan- African reality music show)
  • Making Moves (an entrepreneurial show)
  • Zooming In On Men (a men’s lifestyle show)
  • Zwahashu (a lifestyle show)

Exploring  life and lifecycles on  Kaya FM, Life With Kojo Baoe, his conversations range from African History, freelancing, renewable energy, retail, fatherhood, theatre, technology, and cybersecurity

  • Chairperson of the judging committee. Business Arts South Africa (BASA) Awards 
  •  MTN Business App of the Year Awards,
  • Apple In Education Awards
  • Miss South Africa 2014, 2015 and 2016 
  • Reality television show, She’s The One, (Seasons One (SABC3) Season Two (ETV)

Founder of  Project Fable, a content design and insights consulting company focusing on strategy, branding, and marketing using content and media to amplify and build communities.

Meet #CreatePrenuerAfrica, KOJO BAFFOE… on passion, talent, life and insight


Tell us what drives you? What is your true passion in life?

How I view passion may be slightly different from how most people do. I would say my true passion is the life I am building for myself and for my family. It is about the lifestyle that I would like my family to experience and being able to provide my children with the tools to build their lives as they grow older.

There was a time in my life when I used to view writing as my passion. That view has changed. Writing is one of the ways I make a living and, therefore, it is a means to an end. It is one dimension of my life. One element out of many. Life itself is what is important.

Overall, what drives me? My family. Myself. This continent.

How did you find your passion and how old were you?

As I mentioned, because what I am most passionate about is broad, it isn’t something that I found but more grew into, especially in having children. I was brought up with the ideal of living a life of legacy.

When my first child was born, I finally understood what legacy meant, which is to contribute to a world where my children and their generation can thrive. My son was born when I was 35 and my daughter when I was 39. Life is a work-in-progress.

What about your passion appeals to you the most?

It is not a thing but a state of mind, a way of living, a commitment to something larger than life’s material trivialities.

What drove you to make money from your passions?

I don’t make money from my passions but rather work to ensure that I can realise them.

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When was the first time you were paid for your passion?

Not really applicable. I will say that it has always been interesting for me how, because I am a writer and storyteller, people assume that, when I have worked in places where that is at the core of what I do – for example, when I have edited magazines – I am living my passion. I view writing as my job and I have been paid to do it, at various levels, for over 20 years.

When I write for myself, with no intention of delivering to a magazine, a website or another other space, then it is about passion but that rarely happens anymore.

What kept you going when you thought about giving up?

I live by the “one foot in front of the other” approach to life. Giving up is not really an option. Even giving up is an active choice. You have to consciously do it. When I look at what some of those before us went through – like my father – and kept going for our sakes, I keep pushing. I guess I am also fortunate in that there are always options and opportunities.

What motivates you every day to be even more successful?

My family. I have a very clear picture of what success means to me and, while I like nice things, it isn’t about the things I acquire or the wealth I accumulate but about the life I live.

What do you have to say to all of the people who doubted you?

I don’t know how to answer this. I am focused on being the best I can be according to me. The doubts of others have no bearing on me or my life. I am not living trying to prove anything to anyone.

We are each on our own journey, making decisions about our own lives. We are not going to connect with everyone and that is alright. I think we spend too much time focused on the external when it doesn’t really matter.

I know not everyone is going to like me or agree with me; that’s just how we are as human beings. We are different. Different things and people and spaces resonate with us at varying degrees.

What advice do you give to aspiring creatives who look up to you?

There is a talk I do in which I do share thoughts from the lessons I have learned in life. Some of these include being naturally curious, finding and focusing on your lane, being teachable and deciding what success looks like for you.

We are living in a world that is evolving exponentially. You can’t get by on surface knowledge and being unengaged. While there is a lot of noise and, therefore, you need to learn how to be discerning, there is also a richness.

For Africans, I also believe we need to put in a great deal of work into getting our stories heard. We often talk of telling our stories but I do believe that we are doing that every day, across the digital universe; the challenge is that they are not being heard about the digital clatter.

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