“Our seeds of creativity sprout out into roots that branch out into a world of knowledge, wisdom, and inspiration”. Cleng’a Ng’atigwa
Cleng’a Ng’atigwa, co-founder of leading animation kids series Ubongo kids and founder of JUU AFRIKAN FESTIVAl, is taking on the world by storm.
Tell us what drives you? What is your true passion in life?
What drives me is to see positive changes and upliftment of lives around me. I believe my purpose in life is to instill a readiness for our new generation.
How did you find your passion and how old were you?
My mum seeded my passion. I observed her praying for women and children in my childhood. Our task was to fetch water for elder women and assist them. My mum was a positive inspiration to all around her. When I was about eight years old, she sang to us and tell us folk tales. Every story had a linked song.
What about your passion appeals to you the most?
My passion is my ultimate happiness. I get to meet new interesting people. I am naturally a creator of concepts. I create concepts that help others to learn and grow.
What drove you to make money from your passions?
Money is the greatest challenge I face. It took a long time for my creativity to eventually become an income stream. My focus has always been primarily on creativity. It took a long to raise income through my passion because my thoughts were based on creativity rather than making money through it, that is a big challenge that I face.
When was the first time you were paid for your passion?
Payments come in various forms. Some are indirect. Some are rewards of appreciation with low incentives. The first time I was paid a regular income was when I initiated a concept that became a huge success, Ubongo kids.
As co-founder of the animation project, Ubongokids, an educative cartoon series, I stepped into various roles. I was the art director, the main character, "Mama Ndege", was my conceptualization,and I played the character voiceover. I composed the main theme song "hisabati" and so many other songs for the seriess.
What kept you going when you thought about giving up?
The quality of my services. Seeing the satisfaction my work creates for others around me. My biggest challenge is raising capital. What keeps me going is motivating others and getting the support and motivation I need to go on. Stand by me and I stand by you.
Special guests like the legendary Tu Nokwe, all the way from South Africa endorsed the initiative and was our guest of honor at the JUU Afrikan festival in 2017.
What motivates you every day to be even more successful?
I know success. I have seen the success of mere ideas becoming lifelong projects that triumph and uplift many. Knowing that makes me keep on going and striving to reach my goals.
What do you have to say to all of the people who doubted you?
I just wish them all the best and pray that they reach their goals and keep inspired. Those that condemn you do so just to uplift themselves when obstacles come in the way of their dreams
What advice do you give to aspiring creative is who look up to you?
The journey of being a creative is no easy path ahead. Strive to do what incites your passion and you will reach you the pathway laid before you.