#CreatePreneurAfrica- Cape Towns Jody van Heerden, a catalyst building a diverse nation

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Jody van Heerden's core passion is for socio-economic transformation through development. His universe calling was the creation of pathways for emancipation from mental poverty. This he knew was rooted in personal living and working spaces.

"The courage to actually start and then follow through. Most people have the right concept and talent but can't handle the knocks and sacrifices that come along with this entrepreneurial journey" Jody van Heerden

His CAD4ALL  initiative was an upliftment of society in all sectors and a pathway was needed to empower communities through skill building initiatives. This was his calling after a decade of experience in various related industries, including architects, engineers and construction companies, all over South Africa.

My belief is to start at grassroots and invest in the youth, utilise innovative social mechanisms, remove barriers of entry and eliminate failure to transition. This is my catalyst to build on our diverse nation                                              Jody Van Heerden

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He is the founder of the most innovative socio-economic initiatives and nonprofit organizations like the South Africa Futsal Federation, striving in the continuance of positive social contributions.

The ultimate CAD4ALL solution, an accredited training provider offers a range of training products, software & corporate solutions.

https://www.linkedin.com/in/jody-van-heerden-96244617/

 https://www.facebook.com/jody.vanheerden.9

www.safutsalfed.co.za

Meet #CreatepreneurAfrica Jody van Heerden,  eliminating failure and entry barriers with tools of social mechanisms

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Tell us what drives you? What is your true passion in life?

My true passion is to assist people to find and unearth their talent and assist in finding their calling in life.  This is not only fulfilling but it breaks the chains of mental poverty and limitation in thinking for everyone’s benefit.  Too many dreams are unsatiable and many struggle to fulfill their life purpose.

My belief is to start at grassroots and invest in the youth, utilise innovative social mechanisms, remove barriers of entry and eliminate failure to transition. This is my catalyst to build on our diverse nation.

How did you find your passion and how old were you?

From a young age, there was an entrepreneurial spirit burning inside of me. From the age of 14 I was selling soccer boots and bulk foil that I purchased from my dad’s employers at a markup, and at a later stage I was playing around with my knowledge of technical drawings to draft minor house plans in my community.

This was a pivotal point of who I was growing up and it created a pathway that was laid all those years ago to hustle and challenge my complacency at all times. I never expected the magnitude of what would transpire.

Honestly, I guess that is the beauty of following your dream and allowing life’s recourses, and this is a testament to what actually spirals and develops from hard work, resilience, and sacrifice.

 

What about your passion appeals to you the most?

The courage to actually start and then follow through. Most people have the right concept and talent but can’t handle the knocks and sacrifices that come along with this entrepreneurial journey.

It is important to keep enduring, evolve, constantly learn, and then the breakthrough will come. Challenges will never end it is part of the cycle of life, but I maintain to my philosophy of how you respond in the situation that counts the most.

I am at content as I know that we have no control over what the future holds but we will continue to strive to meet the objective irrespective. This subconsciously builds tenacity and endurance as coping mechanisms for the unmapped journey ahead.

What drove you to make money from your passions?

I grew up on the Cape flats and as  I referred to earlier, poverty is a mindset. You need to show people that your talent can feed and excel you.  Where I come from you either achieve or fall into the circle of poverty and gangsterism, I had no choice and I refused to have an excuse as an option. My best weapon to change my circumstances in socially accepted terms of “make it” I had to educate myself beyond normal schooling. I was constantly trying to discover my niche and capitalize on my potential.

When was the first time you were paid for your passion?

At 14 I was walking on soccer fields selling soccer boots at an affordable price….. I purchased the boots who never made the quality line and sold it at soccer fields. My dad worked for a company who supplied the large retailers with foil

I started selling 20m rolls to mothers in the neighborhood and at companies instead of the 3m rolls they were always purchased at the stores, my quality was better, reusable, affordable and more sustainable.

The local cafes were furious with foil sales being down but I felt I was offering a solution to mothers and making profits became a thrill.

What kept you going when you thought about giving up?

My spouse and 3 kids are my pillars, I draw loads of my strength from them, I was never told to give up on my dreams or seek employment for stability instead Lisa joined forces and got stuck in on growing our businesses and we continued this through various difficult stages. My 3  kids, loyal staff and family is where one must always center your energy and strength from.

I am blessed with a wife and 3 kids and me my inspiration is to live for them. I have staff members who are growing with the company, this inspires me to know our business can change the lives of others for the better too.

 What motivates you every day to be even more successful?

After success it is man’s mistake to marvel at himself, I get bored quickly and love new challenges and don’t want to become dormant or complacent, I need to be busy all the time hence we own multiple businesses although CAD4ALL Career & Design College is the catalyst of all our business interests.

Like CAD4ALL and the South African Futsal federation which is an international affiliated member of the world governing body of Futsal

I am diverse in my thinking and tasks which I choose to undertake. I like to take on challenges that seem impossible to others and me at the same token test my competency and endurance.

 What do you have to say to all of the people who doubted you?

Now that it was proven it can be done, drop your chains, old thinking, kick the box away and take on the journey. Shakespeare had a saying, “doubts are like traitors, it makes us lose the good we often might win by fear to attempt”.

This is true as doubt or fear will stop you from seizing opportunities.

 What advice do you give to aspiring creatives who look up to you?
  • Diversify, mold the life you want for yourself
  • Focus only on the rewards and what makes you thrive
  • Be prepared to learn with a team
  • Most of all do not be scared to put in the hard work.

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