#CreatePreneurAfrica calling out to Duale Ali’s “Voice of the future”

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Based in the UK, Duale Ali has a nose for a good story in the universe of digital production! His bilingual calling arrived when his focused wide range journalism and radio host niche sparked off with a Kiswahili journey into BBC WORLD SERVICE."Dira ya Dunia" news program editorial teams embraced his eager contributions and invaluable skills!

His training sessions at the BBC included working with some of the best broadcast journalists, editors, camera and radio operators

He found his true purpose and channeled his radio personality into researching and developing relevant audience stories while working at the BBC world service AFRICAN DIGITAL HUB and POW Media.

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With all gained knowledge he was soon researching doing voice-overs and editing news packages!



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Meet #CreatePreneurAfrica’ DUALE ALI in a  dynamic world of content creation

Tell us what drives you? What is your true passion in life?

What drives me I would say is finding new ways to be creative and applying it to my role as a content creator. Whether this is writing a treatment for a documentary, looking for unusual and quirky studios for a photoshoot or even having a conversation with a friend which in turn inspires an article, it’s all relative.

When I look back on my come up, the work I’ve produced, I realise my passion has always been to help people connect and find refuge in my work. It has been so therapeutic for me and I’m eternally grateful because I have an outlet to express myself.  

How did you find your passion and how old were you?

I always say I never knew what I wanted to do growing up because my career goals changed……. pretty much every day.

I was an expressive child, I enjoyed performing on stage and thought I was going to be an actor, even going to auditions. However, deep down I knew it wasn’t what I wanted to do, especially since I didn’t take it seriously compared to my peers.

So for the next couple of years, I battled with the idea of becoming a teacher, optometrist (I liked wearing fancy glasses) and fashion designer. One day, in school I had written an article about the effects of abuse that I and my family suffered at the hands of our racist neighbours when we moved into the area.

Teachers and other members of staff had come to me personally to say how moving the piece was. It wasn’t until a journalist from my regional newspaper caught wind of my article that I knew what my passion was.

For the first time in my 17 years of existence, I felt like I had found my passion. To write. The journalist gave me a tour of my regional newspaper building and from then on I become hooked on creating ever since.

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 What drove you to make money from your passions?

I don’t think I ever came into the industry for the money because honestly there isn’t a whole lot anyway. I’m currently freelancing and financially I’m not doing amazing, but it’s enough for me because I love what I do.

Having transferable skills is a big advantage in bringing in extra income and I have developed many over the years, for instance, I studied photography and learned how to use Adobe software’s such as Photoshop, InDesign and Premier pro so people are willing to pay me to help them with their projects.


When was the first time you were paid for your passion?

In my first year of university, I was a music writer for one of the UK’s leading online music publication. The pay wasn’t too great but at the time I was just looking for the experience and to build my portfolio.

 What kept you going when you thought about giving up?

I worked at this fast food place (I won’t it name for professional reasons) that everyone knows and I hated every minute of it. It was probably one the worst jobs ever and my manager wasn’t the nicest. I vowed myself, once I quit that job I would never give up on my passions of becoming a content creator.

What motivates you every day to be even more successful?

I try to be as inquisitive and open to new opportunities every day as the saying goes “there is no new opportunities in being comfortable”. I find in doing so, I gain valuable things whether this a meeting somebody new, a skill or something interesting to do with Journalism. Testing your limits creatively is always going to make you a successful person.

What do you have to say to all of the people who doubted you?

Here I am. You can see it.

What advice do you give to aspiring creative is who look up to you?

I want to use this opportunity to use my favourite quote “A man who says he can and a man who says he cannot are both usually right”– Unknown  

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CreatePreneur Africa

A special series. A preliminary launch of CreatePreurAfrica - The publication of the millennium showcasing the roots of creation that continue to develop in Africa. The haven of creation

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