#CreatePreneurAfrica South Africa’s Refilwe Madumo

Refilwe Madumo, an actress of remarkable note, recently featured as a lead character in an acclaimed SABC miniseries,'Side Dish'. She is also known for her role in a daily drama series, ETV's 'Scandal'. Her journey in the world of entertainment was seeded as a buddying performer when she turned nine years old. 

She is currently completing her Masters in Performing Arts. Her ultimate focus is on creating avenues for young women to discover their voices. She is the commissioning editor for Soul City Rise magazine

“My passion for storytelling is a tool to create visionary pathways for people to reflect on their personal soul journeys in this lifetime.”                                                                       Refilwe Madumo

 

Meet #CreatePreneurAfrica – Refilwe Madumo

Tell us what drives you? What is your true passion in life?
I am a story-teller. I have always been a story-teller. The ability to weave a reality together – from words on paper and bring it to life – is my greatest gift. Stories are how people make sense of the world.
 How did you find your passion and how old were you?
I knew I wanted to be an actress very early. I used to watch Sarafina every day after school and practice the lines and choreography.
I come from Taung, a village in the North West, where nothing ever happens. The only things that I was sure about were my dreams.
What about your passion appeals to you the most? 
The fact that it has the potential to change people’s lives. To help them have difficult conversations and see better versions of themselves. I can’t tell you how many people I meet who related to the different roles I’ve played for different reasons. It’s the greatest affirmation of my work.
What drove you to make money from your passions?
I’m lucky enough to have only worked for passion. I can only do things that set my soul on fire. I’ve been lucky enough to create a life with my creative currency.
When was the first time you were paid for your passion?
Backstage 2004. It was a very small fee, I think probably 2 thousand rands, but I was so proud that there was a possibility to make money doing what I love.
Travelstart Domestic
What kept you going when you thought about giving up?
I’ve tried to do other things but I’ve found it unfulfilling. It’s weird to say, but creative work is like a calling. You could try to run away from it but if it is yours, there is nothing you can do to escape it.
What motivates you every day to be even more successful?
My kids. I have 2 sons,  Makhosini and Malibuye. I wish my jobs sustained their lives more. That’s what pushes me. To ensure that they want for nothing.
 What do you have to say to all of the people who doubted you?
I don’t think about them. My journey is my own. I don’t do what I do for anybody else.
What advice do you give to aspiring creatives who look up to you?
 Only do this kind of work if you love it. If it is your truest passion, you will be able to come back to it over and over again, no matter how many times it breaks your heart. It’s all worth it if it fulfills you, not just materially, but spiritually too.

#CreatePreneurAfrica,South Africa’s Sibahle Collection – Caroline Hlahla and Khulile Vilakazi-Ofosu

Sibahle (Zulu) -“We are beautiful”
The Sibhale collection was initiated Caroline Hlahla and Khulile Vilakazi-Ofosu ......a calling to mental emancipation..a new definition of freedom....soul freedom. The dolls are representative of an ignition in early ages for black children to be proud of there natural selves, African affirmation at roots level!

“The Sibahle Collection was born from the need to encourage our black children to be comfortable in their own skin! “The dolls smell of vanilla and have typical 4C Afro hair!”     Khulile Vilakazi-Ofosu

The first creations were

  • Nobuhle” (One that represents beauty in Zulu)
  • Bontle (meaning beauty in Sotho)

We live in a diverse world, people of all races are everywhere. South Africa is affectionately called the “The Rainbow Nation”

The  “Rainbow Nation” Collection, we will teach children of all races to appreciate and embrace diversity.

Every child should embrace diversity in the world”

“We live in a world that we as black women, black children have been set standards of beauty by other races other than us.  What motivates us to be successful is challenging the beauty standard that society has set for us by having more little girls growing up feeling affirmed that they are beautiful with our long flowy hair, having women having the courage to embrace their natural hair and believe that is is a profession to wear your natural afro to work.”   Caroline Hlahla

 

Meet # CreatePreneurAfrica’s Caroline Hlahla and Khulile Vilakazi-Ofosu

Tell us what drives you? What is your true passion in life?

We want to leave a legacy, our drive is to be part of something that will positively change another person’s life either through Sibahle Collection, our doll brands that has a collection of dolls that are representative of us  or through our natural textured hair extension brand ‘Bounce Essential Hair’ which sells afro textured hairs extensions that empower black women to embrace their natural hair with our other brand Bounce Essential Hair

How did you find your passion and how old were you?

I cannot give you a specific age. I always knew I had no interest in special doll gifts and brands that were gifted to me and went on self-creating and play with what I wanted to at a young age. It was a soul calling I guess. My life purpose to conscientious and awaken into black pride.

What about your passion appeals to you the most? 

The feed-back from children who look at our dolls and say “mommy/daddy she is beautiful she looks like me” that response is the validation that we need that our brand is making a difference one doll at a time or the women who buy our afro textured hair extensions having the courage to wear their natural hair and feel beautiful.


What drove you to make money from your passions?

The need to make money was not the driving factor to produce the dolls nor the hair extensions. Money is a by-product of us addressing a lack of dolls representative o

  • . Children deserve to see themselves in the toys they play with.
  • Afro textured hair extensions to encourage women to embrace their natural hair
When was the first time you were paid for your passion?

When we formally set up the business Bounce Essentials Africa, our goal was to build a brand that would raise awareness that there was an alternative to the flowy Indian/ Peruvian hair on the market. We wanted to give women the tools and know-how of how to take care of their natural hair. We quickly became a brand synonymous with quality and a niche offering, the money came as a by-product of addressing a lack on the mark.


What kept you going when you thought about giving up?

 

It is always important to remember why you started, what problem were you seeking to solve? Has the problem been resolved? The business has taught us to be resilient, the business has also taught us lessons about growth through failure.

What motivates you every day to be even more successful?

 

What we love about our brands Sibahle Collection and Bounce Essential hair is that we are addressing the issue of self-love. We live in a world that we as black women, black children have been set standards of beauty by other races other than us.  What motivates us to be successful is challenging the beauty standard that society has set for us by having more little girls growing up feeling affirmed that they are beautiful with our long flowy hair, having women having the courage to embrace their natural hair and believe that is isa profession to wear your natural afro to work.

What do you have to say to all of the people who doubted you?

Nothing, one of the most important lesson we learnt on this journey was not focusing on the nay sayers, there were too many, however, we do say be grateful for the few who believe in you.

 

What advice do you give to aspiring creative is who look up to you?

 

The hardest thing is to start, there will always be a reason why it is not the fright time, be it finances, or timing or other commitments. Our first advice is to take a deep breath and just start, the second is on this journey you will need to resilient, the journey is full of trying times, disappointment and let downs however , the journey is also filled with wins, accomplishments and  self-growth.

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